1-2-1: Anti-Goal Setting, We don't Sell Saddles, Metaverse
I hope you’re well and recharging nicely during this holiday season.
I plan to start writing frequently again in 2022. I took a break last few months to focus on a number of different initiatives/projects.
If you’re new here, welcome! My letters serve as my journal/diary, where I write mostly for myself and hope it can benefit others. Topics range from business, e-commerce and growth.
The new format of these letters will be 1-2-1:
1 thought from me
2 letters/articles from others
1 tweet that’s worth scrolling
Let’s begin!
Anti-Goal Setting and Fast Forward
With the new year approaching, many people will be setting a new year’s resolution and goals. I’ve found “anti-goal setting” to be an interesting part of that exercise.
Anti-goals are things you don’t want to do and things you plan to avoid.
Some examples:
“I will not consumer sugar this month.”
“I will not invest in speculative assets.”
“I will not indulge in gossip.”
Anti-goal setting provides clarity in your broader vision.
Image from Ken Wu.
The best investors and entrepreneurs know what to avoid which enables them to laser focus on things that matter most.
Which brings me to my next goal setting process: fast forward.
Back in 2014, I did a training at Facebook called “Facebook Fast Forward.” It was led by a group called “Fast Forward Group.” This was a two-day workshop and it was beyond helpful.
The framework I use starts from “high performance living.” I focus on how I can be successful in both business and in life.
I then write down my accomplishments of the following year (2022) as if they’ve already happened. Instead of saying I plan to do XYZ, I write “I did XYZ or achieved ABC.”
Throughout the exercise, I focus on the 8 power principles to achieve my desired outcomes.
If you’re interested in this exercise, check out this blog. You can download “The Bold Vision Exercise” here.
The Apple Marketing Philosophy
We Don’t Sell Saddles
How Slack transformed organizational communication.
Great article from the founder of Slack, Stewart Butterfield. Link
An Argument For The Metaverse
Excellent thread by Shaan Puri. A must read.
If you enjoyed this post, then give it a thumbs up. If you liked it a lot, then share it with friends :)